Stage 01 · Validate before analysing
Data validation

Know what the dataset can support.

The workflow audits structure, completeness and consistency before calculating commercial measures.

Validation report98.6% valid · 17 records need review

Validation summary

Automated checks · human review

Rows inspected

4,235100% scanned

Valid orders

4,21898.6% usable

Review queue

17Manual decision

Duplicate IDs

3Excluded from KPIs

Validation checks

CheckResultAffectedAction
Required order fieldsPass0None
Duplicate order IDsIssue3Exclude pending review
Missing product categoryReview8Map from product catalogue
Negative line valuesReview4Confirm refund records
Unexpected currency codeReview2Verify conversion

Dataset readiness

Supported metrics after validation.

Revenue and order volume
Product/category performance
Average order value
Customer lifetime value

Limited by the illustrative dataset’s short period and anonymous customer keys.

Analytical limits

Margin figures use simulated product costs. Attribution, lifetime value and causal campaign performance cannot be verified from this export alone. Recommendations must therefore remain hypotheses until joined with marketing, stock and customer data.